To be Featured at the Durban show from 18 to 21 March, the design of the Trend House will artfully connect this year’s inspiring trends with the Decorex SA ‘Make your space your living dream’ theme.
“It has been such an inspiring experience carefully analysing each revitalising trend and bringing it to life in various spaces,” explained Anita Bloom, Creative Director: Decorex SA. “The Trend House will be a true representation of the nurturing calm that underscores 2017 with a move away from self-involved technological obsession to a more naturally-inspired, soothing sense that really rejuvenates the body and soul. And, in order to achieve this, we will be using only the best range of South African furnishings and décor, kindly sponsored by a number of exhibitors.”
The full installation will be a tangible representation of what’s on offer at the @home stores – including furniture, décor, bar accessories, soft textiles and art – with visitors able to meander through the Trend House, gaining inspiring ideas for the translation of these products in their own #livingdream space.
“Decorex is a wonderful platform for professionals in the industry, trendsetters, as well as homeowners who are perhaps upgrading their homes or looking for new ideas and inspiration,” Renee New, Head of Divisional Operations and Commercial: TFG Jewellery and @home.
“The Decorex brand comes with authority and credibility, known for always being ‘on point’ with the latest looks. This resonates with the @home brand as we strive to offer our customers a credible value offer of beautifully crafted and ‘curated’ settings, inspired by global trends but accessible to the South African market. Decorex inspires and this is exactly what we want our customers to feel when they visit our stores and engage with our brand. Something to spark the imagination, assisting them to create their ideal lifestyle in their homes.”
In addition to @home products used creatively in the bedroom, living and dining room areas of the Trend House, Bloom and her team will have access to a variety of sponsored décor and furniture. The patio will feature outdoor furniture by Mobelli; the stunning open-plan kitchen will be built by Uberhaus and Sugar Plum Interiors will complete the bathroom area. Flooring throughout the Trend House will be supplied by Van Dyk Carpets while Plantation Shutters will finish off the look with their carefully crafted wooden shutters.
“Focusing on the #livingdream theme, each room of the Trend House will be designed as a space that allows us to escape from the noise of our lives,” explained Bloom. “Spending time in our homes must be a time of calm and relaxation, all of which will be showcased through the trends.”
Contrasting the cold, hard metal and plastic that dominate our world in the form of electronics, the Tactility Trend will bring soothing textures into the home with the use of soft throws and fluffy stools. This textured sense continues into the Urban Jungle Trend whereby we reconnect with the natural world by bringing potted plants and wooden features into the home. This use of biomimicry – mimicking the look and feel of nature – can be seen in the various coffee tables used in the living room area. This unstructured look is carefully contrasted with the Linear Trend through the use of thin, black metal legs on selected furniture pieces.
A strong sense of the #livingdream theme is felt in the Cosy Hovering Trend with the hanging of swing chairs on the patio, encouraging relaxation with a book. The feeling of suspension, as well as the, rocking motion create a space of comfort with the feeling of disconnection reminiscent of the electronic unplugging. And, in an attempt to free the mind, the Map Trend – created through use of large, old-world maps – prompts the imagination to wander into far-off lands while sparking memories of previous travel experiences.
Neutral pastels continue this sense of calm into the bedroom area with the popular Rose Gold Trend – used in home and décor accessories as well as cutlery – perfectly suited to the Marble Trend that can be seen in crockery products. This is cleverly juxtaposed with the Black + White Trend in the bathroom whereby black taps and the black bath exterior clash dramatically with the interior white.
To view the exceptional Trend House, as well as a host of other décor, design and lifestyle features, visit Decorex Durban – co-sponsored by Plascon and Caesarstone – at the Durban Exhibition Centre from 18 to 21 March. Tickets to Decorex Durban are sold through www.computicket.co.za and at the door.
Decorex SA details:
Decorex Durban: 18 – 21 March 2017
Time: 18-20 March: 10am – 8pm | 21 March: 10am – 6pm
Ticket prices: Adults: R85, Pensioners: R 75, Children under 12: R20
Venue: Durban Exhibition Centre
Decorex Cape Town: 27 – 30 April 2017
Time: 10am – 6pm daily
Ticket prices: Adults: R95, Pensioners: R85, Children under 12: R20
Venue: Cape Town International Conference Centre
Decorex Johannesburg: 9 – 13 August 2017
Time: 10am – 6pm daily
Ticket prices: Adults: R120, Pensioners: R100, Children under 12: R20
Venue: Gallagher Convention Centre
For more information, email firstname.lastname@example.org
Facebook: Decorex SA
LinkedIn: Decorex SA
Pinterest: Decorex SA
Full article here: Durban – MyPR – Guest PR