Event Details for How To Market Your Training Programs and Services:
- Date/s: - 10/02/2020
- Times: 8:30 am - 4:30 pm
- Location: Apollo Hotel Conferencing Centre
- City: Johannesburg
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Why you should attend
This is a tailor-made workshop on How to Market your Training Business, Programs, Events, Products and Services, that will seek to answer the following questions:
How do you effectively market, promote and sell an intangible such as a professional training service?
How can you assure the client that your learning or professional solution is the one to choose?
How do you stand out in a market filled with noise and intense competition? a World of SETA’s, accreditation’s, big budgets, a move to online learning and skeptical customers?
At this workshop, we will discuss what works and doesn’t work in promoting, marketing and selling your training events and services, and best practice techniques and tips will be shared. It will shorten your learning curve and add to your existing training and marketing knowledge and expertise.
Researchers in systems thinking speak about leverage points* – those small, well-focused actions and hacks* that can, when used at the right time and in the right place, produce significant, lasting benefits exponentially beyond the effort required to take the action step itself.
A Hack is any strategy that helps your brand and training consulting or event practice grow and reach new customers quickly and efficiently.
Who should attend
HR & Training consultants
Business Development managers
Event producers and marketers
Professional Conference Organizers
Professional Training service providers
Freelance Trainers and Facilitators
Skills Development Practitioners
People interested in starting their own training consulting practices.
If you would like to grow your training and event management business, tweak and add to your existing marketing strategies and learn new ways to do things and build your reputation and credibility, this workshop is a must attend.
What you will learn
What clients look for in a professional services and training provider;
Why defining your ideal audience is crucial (Buyer persona identification);
How to generate (find and attract) new leads and find new opportunities to capitalize on your businesses knowledge and expertise;
Why Product Knowledge is crucial if you want to market and sell training products and services;
The FAB Model – Understanding the differences between Features, Advantages and Benefits and translating this into 4 benefit streams;
Understanding the benefits and cons of various Training Delivery Methodologies – From seminars to Online Learning;
Understanding the Sales Cycle in Education & Training inc. Proposal writing tips, tenders, SETAS and Company processes;
How to stimulate your ideal audience to attend your event;
How to fill up your workshops and seminars;
How to market in-house training, public events, online training and your training consulting services, using both traditional and Social Media Marketing techniques and tools;
How to plant seeds now for a harvest in the future;
How to market and promote yourself and services smarter, faster, and more competitively using more than 23 personal and impersonal marketing and promotional tactics;
How to position yourself as an Expert and Thought Leader in the training and consulting field, separate your business from the rest of the pack and build a reputation for yourself;
The link between Customer Care and the Reputation of the Institution will be discussed. Research shows that administrative, logistical, personal service and the meeting of expectations play a tremendous role impacting the institution’s reputation. Tips will be shared on how to get the administration, quality, timing, resources, manning levels, information systems, course and physical comforts right. ( All of these may seem very mundane, but it is surprising how many Learning & Development Department and business staff get bogged down with the administration, resourcing and running of the day-to-day courses, without giving time to wider implications of the customer care approach to delegates. This could hamper reselling).
How to be like a Magnet and attract customers to your events – using reputation building, name recognition, and strategies such as the Law of Attraction and tools such as Facebook, Linkedin & Twitter to position yourself, your expertise and products;
Practical tips and techniques for success and, ultimately how to develop a Marketing strategy that will work for your training consultancy or professional service; ….. and much, much more.
This event is your opportunity to plant seeds, make new connections and add to your marketing success.