Event Details for The 2017 Wear SA ‘Local Label Lover’ Fashion Shows:
- Date/s: - 20/05/2017
- Times: 12:00 am
- Location: Somerset Mall
- City: Cape town
Scroll down to see map and to leave a comment.
South Africans are very talented when it comes to fashion – not only designing but also manufacturing. Showing off this style and expertise, the 2017 Wear South African ‘Local Label Lover’ fashion shows will once again provide visitors to several of the Western Cape’s larger shopping malls, with a first-hand look at just how on trend we actually are. Fashionistas will also have their own opportunity to strut their stuff on the catwalk in some of these creations (and take them home with them), just by attending the shows and entering a competition to win some of the garments in this latest collection.
Fashion Forward pundits will already be familiar with brands like, Blue Collar White Collar, Magents, Democracy of Denim and Wear SA, whose 2017 collections will be on display. Joining the line-up this year are two new labels – NVme Bikini and Nineteen94. Designed and produced by South Africa beach babes Simone and Roxane van Rooyen, (seen modelling their creations in the attached images), NVme Bikini comprises a range of 100% bamboo hand-crafted crocheted bikinis and apparel inspired by warrior women and those willing to take up arms for the earth.
Nineteen94, under the curatorship eye of Lesley-Anne Mayer, is casual clothing brand with serious street cred that may have been born in South Africa, but is destined for the world. Taking its inspiration from the 27 April 1994, when South Africa held its first democratic election, Nineteen94 stands for the freedom to be seen and heard and pays homage to the first free and fair democratic elections in South Africa. Nineteen94 is a fashion awakening of both young and old depicting the democratic evolution of trend and change rising from the spirit of the street, but penetrating every creed and culture that conforms us to mediocrity. It is a brand that unifies across race, denomination & status – ignited by the spirit to express oneself. The spirit of the street adorns us with threads of freedom.
In 2017, young designer Tamsyn Johannisen of Democracy of Denim, explores multiple stylish uses for denim, which started out as a utilitarian fabric but is now iconic with everyone wearing it – hence the name. DOD also includes a small children’s range. The 2017 collection is entitled City Tribe and it refers to how distant we become as humans in the general bustle in day-to-day life. “We lose our passions, we lose our connectedness. So using patched and frayed denim as well as torn up knitwear I have tried to create a sense of holding onto things and putting back together the things that mean something to us.