JOHANNESBURG, South Africa – 31 August, 2016 – Samsung Electronics Co. recently announced that all of its 2016 UHD TV models have attained the Ultra High Definition (UHD) TV certification from Digital Europe (DE), a collaborative body of European IT and consumer electronics businesses. Comprised of 62 corporate members and 37 National Trade Associations, DE is one of the most influential organisations representing the digital technology industry in Europe.
According to Matthew Thackrah, Deputy Managing Director and Head of Consumer Electronics at Samsung Electronics South Africa, Samsung TVs, ranging from the 2016 SUHD TV lineup to the Series 6 UHD TVs, have all met the strict standards set for UHD TV certification as specified by DE. “These products will now carry the European UHD TV certification logo, as well as the Consumer Technology Association (CTA) label. Both certification labels will be on display on Samsung UHD TVs at this year’s IFA exhibition,” he explains.
For certification purposes, DE has specifically defined a ‘pixel’ as the minimum picture resolution element capable of rendering the same luminance scale as the entire display. The horizontal and vertical pixel count must be of the complete red, green and blue triple sub-pixel block, while not counting additional non-RGB sub-pixels.
Additional criteria listed to earn the DE certification include:
- Minimum native resolution of the display (e.g. LCD, PDP, OLED) or display engine (e.g. DLP) is 3840 x 2160 in 16:9 aspect ratio.
- Minimum supported colorimetric is at BT.709 or above.
- The display-device has at least one end-to-end signal path available to the user that does not render a UHD input at a frame rate or resolution lower than that received over the UHD interface from the source.
- The display-device has at least one end-to-end signal path available to the user that does not reduce the resolution, nor reduce the frame rate of a UHD input during processing prior to display.
“Our TVs will serve as an important reference point for consumers when they are looking for a UHD TV that offers premium picture quality, even though they may not be as familiar with difficult technological terms and implications,” continues Thackrah. “We are confident that this new certification from DE, marked by a UHD logo, will give consumers additional confidence when purchasing a UHD TV.”
“Beginning September 2016, Samsung will be rolling out new consumer-facing messages surrounding the picture quality of its UHD TVs designed to help consumers make an informed decision when purchasing a UHD TV. The new messaging will also highlight the utilisation of RGB panels in Samsung UHD TVs, with the effect of reducing distortion, as well as familiarising consumers with related UHD technologies,” Thackrah concludes.