eCommerce is set to increase in popularity and buy-in consumers in South Africa in 2017. This is due to a number of supporting trends of greater variety offered by online shopping sites, the evolution of eCommerce websites offer Android and ISO shopping app’s.
South African consumers are increasingly turning to compare e-commerce shops when looking for, and purchase a variety of items. 26% of respondents of a recent survey do their first online purchase in June 2015 – a massive recent survey compared to the total number of new online shopping for the period July 2015 – June 2016 (14%). “According to Kevin Tucker, founder of Price Check”
The use of mobile devices – such as the smartphones is an important consideration for online retailers in terms of ensuring mobile-friendly online display settings, in presenting the development of mobile applications and the introduction of new payment options.
While the majority of the mobile online shopping transactions tend to take place on desktops, shopping programs that are easy and convenient to use on mobile devices is likely to increase in popularity in South Africa this year.
In today’s app-centric world, research suggests that customers prefer using the mobile web as a place to shop when compared to eCommerce apps. This means that having a high-performing, responsive site is just as important as investing in an app.
This data also suggests that:
- 31% of consumers prefer shopping on the mobile web against the use of a smartphone app.
- 52% of mobile phone retail turnover is expected to come from the Web in 2017.
- 62% of smartphone shoppers use to find their mobile for products in online store.
- 47% of shoppers say they have a mobile website directly against 21% who say they use app a dealer in online shopping.
The majority of online retailers under-utilise their chance to sell through a responsive eCommerce website.
The big advantage now is that the latest App Technology has the ability to create push notifications to their users to inform them about new promotions.
www.webs.co.za an local online eCommerce developer offer an mobile responsive turnkey online store with with Android and ISO shopping app’s.
Full article here: Durban – MyPR – businessmarketingsa