Fitch Leedes has scored a full house in the world of rugby with the announcement that this refreshing drinks range is the official mixer of The Sharks.
“We are delighted to be in the mix with such a globally recognised brand as The Sharks and share their intrinsic lifestyle values and core strengths as a young and dynamic squad,” says Fitch Leedes Brand Manager James Shaw.
Commenting on the partnership, The Sharks COO Eduard Coetzee said: “We welcome the introduction of Fitch and Leedes premium mixers to our beverage offering at Jonsson Kings Park. We are delighted to associate our brand with another dynamic company that shares a similar entrepreneurial spirit to us. We look forward to an extensive and mutually beneficial partnership.”
Fitch Leedes is a premium lifestyle brand that has pushed the boundaries in terms of quality and product innovation, creating a niche for itself in the competitive drinks market as the range of mixers preferred by most master distillers, mixologists and discerning consumers.
“We have disrupted the mixer category in South Africa by offering consumers a premium experience. Similarly The Sharks as an iconic brand have always pushed the boundaries both on and off the rugby field. The experience they have created in the stadium and their vision to elevate this experience going forward is something we simply have to be involved in,” adds Shaw.
As the title sponsor of all the major GT Festivals around South Africa, Fitch Leedes prides itself as the understudy to greatness, accentuating the botanical character and subtle notes in premium gins and other craft spirits. Understanding the time and effort put into perfecting a premium spirit, Fitch Leedes mixers are made for the utmost purity in terms of quality and taste to ensure the best representation of what was intended by the master distiller.
The authenticity of this premium range is inspired by two intrepid merchantmen, Ralph Fitch and William Leedes, who set sail on De Tyger in 1583 in search of new, exotic tastes in India and the East. Fitch Leedes speaks of romance and integrity of a bygone age.
The Fitch Leedes range consists of Indian Tonic, Pink Tonic, Craft Cola – all available in regular and sugar free; Club Soda, Ginger Ale, Lemonade, Peach Lemonade, Spicy Ginger Beer, Bitter Lemon and new Cheeky Cranberry and Blue Tonic.
Select flavours are now also available in convenient 750ml glass bottles because cocktail hour is a team sport!
Fitch Leedes can be found at leading purveyors of fine beverages, boutique wine shops, selected delis, fine dining establishments and cocktail bars. For more information about the Fitch Leedes range visit www.fitchleedes.co.za, or follow all the action on @FitchLeedes on Twitter, Instagram and Facebook.
The Cell C Sharks will be looking to put recent disappointments away as the team prepare for the next Vodacom Super Rugby challenge, against the Waratahs this weekend in the first of a three-match tour.
The Waratahs are perennial achievers in the Australia Conference and will, in all likelihood, be studying the video of Friday’s match against fellow Aussies, the Reds, in which the visitors ran out 21-14 victors at JONSSON KINGS PARK.
Reflecting on the game, Cell C Sharks head coach Robert du Preez felt that despite the loss, there were some positives he could take out of the match.
“There were a couple of thoughts: one is that I believe the boys really put the effort in, you can’t fault that aspect of their play; I also thought we created a lot of opportunities, we just couldn’t execute from there,” he said.
The Reds managed two early tries in the opening quarter and this meant we were always playing catch-up rugby which put pressure on the team.
The team had fought back well, scored one try then late in the game, a second to make the margin only seven points. But ultimately time wasn’t on our side as the coach alluded.
“We gave away two really soft tries in that opening 20 minutes and that came back to bite us in the end.”
Du Preez admitted that a lack of patience was a worry for the team. That they created some superbly exciting opportunities is testament to the ability this team has, but this time those opportunities didn’t get the reward.
“We’re showing too much impatience,” he said. “The players need to be more patient with ball in hand.”
As the fourth home loss, he agreed that there is pressure on everyone.
“Obviously everyone is feeling the pressure. When you lose four games at home, it’s not great, especially for the fans, but also for the team and coaching staff. It’s disappointing.”
Despite the disappointment, the coach admitted the team remains positive.
“There’s certainly a positive feeling in the change-room, this was a big step-up from last week [against the Jaguares], and we now go on a three-week tour.”
He added that getting away from the pressure on home performances and an opportunity to bond as a team is often the best way to turn things around.
“Sometimes it’s really good for a team to build and grow that camaraderie on tour. I also believe that we have what it takes to come back from this.
“We need a massive game in our next fixture against the Waratahs.”
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