Cape Town based, Michael Haupt, is one of 100 authors from around the world taking part in this event, pioneered by author and motivational speaker, Gertrude Matshe.
100 authors from around the world have come together to write 100 books in just 40 hours. Their work will be revealed in the world’s first ever mass social book launch, with accompanying series of YouTube video clips.
When first-time author, Michael Haupt, heard about the project, he saw it as a great opportunity to get his message out. He successfully completed his book, titled ‘Would Jesus Tweet?’ – a handbook of radical marketing strategies for difference makers, disruptors and other troublemakers.
Additionally, like all participants, Michael Haupt filmed a Reality TV style interview with Gertrude Matshe, which can be viewed at http://www.youtube.com/writeabookin40hours
In order to leverage the large number of authors working together on the project, marketing agency AccuraCast devised a strategy to jointly promote all the works via a first of its kind social book launch, which includes promotion of their interview footage.
According to Getrude Matshe, “We’ve invented a whole new way to sell books. This is no longer about passive posters and book reviews. These authors are real people, with real experiences and real knowledge to share. YouTube video allows them to share their stories with the world, in a real, personal way”
Details of the project and the participating authors can be found at http://howtowriteabookin40hours.com/
About the Author
After 22 years in the corporate world serving clients including Bank of America, Barclays, BT, HSBC, Hutchison 3G, O2, Powergen, Telefonica, Telenor, TeliaSonera, Unisys and Vodafone in Australia, South Africa, Spain, Taiwan, Thailand, UK and USA, Michael Haupt spent 2 years searching high mountain villages, remote monasteries and forgotten texts on a personal mission to uncover what’s missing in marketing and business. Combining his discoveries with the latest philosophical and metaphysical breakthroughs of today, his original research crosses the traditional boundaries of science, history, and religion offering fresh insights into meaningful marketing.
About AccuraCast
AccuraCast specialise in providing end-to-end digital marketing to help businesses increase traffic to their websites and drive more online sales.
Their core services are: Search Engine Optimisation (SEO), Pay Per Click (PPC), Social Media Marketing and Mobile Search Marketing.
Key clients include LG, NHS, Roxio, Stella Artois, Waitrose and Sega.
For further information, please visit http://www.accuracast.com
Media details
For further information, please contact Farhad Divecha on +44 800 019 6813 or email him at pr@accuracast.com.
URL: http://howtowriteabookin40hours.com/
Twitter: http://twitter.com/michaelhaupt
Facebook: http://www.facebook.com/michaelhaupt
YouTube:
Author: Michael Haupt from Shift Publishing. Originally distributed by MyPR.co.za.
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Images:
Michael Haupt, author of ‘Would Jesus Tweet?’ Photographer: Michael Haupt
Getrude Matshe, How to Write a Book in 40 Hours Photographer: Getrude Matshe
Would Jesus Tweet? by Michael Haupt Photographer: Cover design by nessgraphica.com
