9th Global Packaging Conference On Consumer Insights And Packaging Trends Comes To Johannesburg:
Brands need to understand what consumers care about
Stratcom Branding (Stratcom) will be hosting the 9th Global Packaging Conference on Consumer Insights and Packaging Trends in Johannesburg on 2nd of March 2018. As a founding member of the Global Local Branding Alliance (GLBA) – Stratcom prides itself on finding pragmatic approaches to ‘connected packaging’ that greatly enhances user experience, generating increased loyalty and customer pull.
The conference, last held in South Africa in 2013, provides an essential platform to discuss the many emerging trends and new technologies breaking into the world of consumer goods and packaging, with the purpose of identifying and leveraging the opportunity for clear differentiation in an often-crowded marketplace.
Bringing together key global and South African packaging stakeholders, the event boasts speakers from 7 countries and includes specialist topics on innovation and structure, creative tools, big brand roll out, connection with heritage and future, to mention but a few.
Stratcom, known for providing commercially successful solutions for world leading brands, believes that a brand needs to be placed on a trajectory, bringing functionally relevant, emotionally engaging, technically finessed packaging to local and international markets.
Together with their branding partners and brand owners, their talent lies in envisioning and crafting packaging concepts that talk to consumer insights and is always astutely driven by both aesthetics and function.
After three decades in the business, Stratcom has expanded into a global alliance that gives clients on a local level a distinct advantage. The GLBA means local outputs are reinforced with international inputs from as far afield as Germany, China, Turkey, Russia and the USA.
It is for this reason that the conference in Johannesburg aims to open doors to new opportunities, a chance to get key local and global packaging team players into the same space and it is expected to achieve outcomes that will contribute to the continued transformation of the corporate identity and packaging industry for the future to come.
For more information or sponsorship opportunities, contact Stratcom at: info@stratcom.co.za
About Stratcom Branding:
Known for providing commercially successful solutions for African, American, Asian & European brands, Stratcom Branding offers smart, seamless, professional problem solving to a brand, bringing functionally relevant, emotionally engaging, technically finessed packaging to local and international markets.
A careful balance between beautiful design and absolute functionality, have always been the hallmark of their philosophy. After two decades in the business, they have expanded into a global alliance that gives clients on a local level a distinct advantage. GLBA [Global Local Branding Alliance] means local outputs are reinforced with international inputs.
With over 300 global packaging innovations, designers and engineers, Stratcom Branding aims to build deeper connections through understanding and driving business branding which includes Business to Business, Business to Customer and Business to Consumer.
Their extensive Packaging, Corporate Identity and Packaging Digital competencies include; Consulting, Investigation, Strategy, Creation, Structure and Execution.
Packaging speaks volumes!!!
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