Accelerating e-commerce with brand storytelling: It is no longer a question of when but how to accelerate e-commerce with brand storytelling, says Yaw Dwomoh, CEO of Idea Hive. Dwomoh says that the pandemic is rapidly changing our buying behaviour and, globally, hundreds of SMME retailers will struggle to keep their doors open. Offering real value provides consumers with a reason to come back.
Source: media update
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