The South African Guild of Motoring Journalists (SAGMJ) has named Volkswagen South Africa’s Public Relations Department as the “Best PR Department” in 2011.
The announcement was made at the 2011 Motoring Journalist of the Year award ceremony in Sandton.
The SAGMJ conducted a survey amongst its members to determine the best Public Relations Department in 2011. The survey questions covered issues such as availability of road test vehicles, accessibility of Public Relations representatives, quality of vehicle launches and quality of communication from Public Relations departments. Volkswagen scored above average in most of the eight questions that were asked.
“It was an unexpected but welcome recognition of our department’s efforts to always deliver good and professional service to our media colleagues. It is a great honour and a fulfilling experience when your work is acknowledged by your peers,” said Matt Gennrich, General Manager: Communications at Volkswagen Group South Africa.
“Our challenge now is to continue to deliver the best service that will delight our media partners and to also uphold Volkswagen as one of the great and most fascinating Brands in the automotive industry,” added Gennrich.
The SA Guild of Motoring Journalists named Volkswagen South Africa’s Public Relations Department as the “Best PR Department” in 2011. The winning team consists of Media Functions Co-Ordinator – Aysa Abrahams, Press Fleet Co-Ordinator – Yusuf Ahmed, VW Media and PR Manager – Andile Dlamini and Volkswagen Group South Africa General Manager: Communications – Matt Gennrich.
