All-new, all-female online destination launched:
Women24, South Africa’s biggest website for women, has been reinvented. The new platform is known as W24 and has a boldly female, younger, fresher focus with both a local and international take on content.
“W24 is the newest lifestyle destination for millennial South African women, who are looking for a platform that is inspirational, yet grounded and meaningful,” says Lili Radloff, W24 editor and one of the masterminds behind the reinvention.
Radloff adds: “When we researched the environment it was clear that there was a huge need for a destination that really understood and celebrated what it meant to be young and female in South Africa – a platform that offered real content, 100% geared towards her lifestyle. So we decided to create a digital brand that is boldly female and that celebrates being a young woman in South Africa today.”
W24 will cover everything from local and international trends to fashion, beauty, wedding planning, mind and body wellness, home décor, DIY, relationship advice, soapies and horoscopes. Creating the content is a young, diverse, dedicated team and a host of knowledgeable and influential contributors.
“Essentially the platform will be packed with all the lifestyle inspiration that a young South African woman wants in a stylish and 100% mobile-friendly format,” adds Radloff.
www.w24.co.za went live on 1 July 2016 and will be launched at a star-studded event in Johannesburg on 5 July.
W24 can be followed at: Facebook: W24 South Africa, Twitter: @W24_SA and Instagram: @W24_SA or follow the launch hashtag #W24ishere.
Source: MyPR
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