Archer Enables Limitless Chat-Up Lines:
South African consumers have another arrow in their customer relationship quiver following the launch of mobile chat by Archer Digital.
The company’s IMIChatBot is designed to put customer frustration on hold by eliminating the need for lengthy telephone conversations with endless streams of customer care agents.
The Cloud-based application was purpose-built to enable contact centres to offer their clients live two-way conversations via text or social media. Most importantly in a multi-device world, these customer care conversations can take place across SMS, Facebook Messenger, Twitter, the worldwide web and email. IMIChatBot works brilliantly from both desktop and mobile platforms.
IMIChatBot can significantly boost client satisfaction with a brand by boosting its online availability through instant support. “Chat-based CRM reaches users in their comfort zones without them needing to find the time or location to place yesteryear’s voice call. This is personalised support with proven results,” says Jennifer Venter, HOD – Financial Services of Archer Digital.
ChatBots are considered to be one of the pivotal new focus areas for marketers with over 100 000 active chatbots now online globally. Archer Digital is a leading global provider of mobile engagement solutions and has been operating in South Africa since 2006 where it is an active member of the country’s Wireless Application Service Providers’ Association (WASPA) and Direct Marketing Association.
The company has long recognised the power of chat in CRM (Customer Relationship Management). Archer OTT is a trailblazing white label chat solution that boasts all the usual features of current market-leading Over The Top (OTT) chat solutions, while adding a commercial element to deepen brand engagement.
Archer Digital’s messaging platforms capture every message sent or received by customers. This includes the content of the message itself and all the associated delivery and receipt information. This enables the effective interrogation of response rates and click-through data, and the subsequent tweaking of mobile marketing campaigns for even better future performance.
Archer Digital has created, built and executed tens of thousands of mobile initiatives across the globe. The firm has developed industry best practices by delivering country-specific mobile initiatives from mobile bank statements in South Africa to personalised marketing videos in the U.S.
“We’re experts at harnessing the power of the mobile device to build and strengthen relationships between brands and consumers. IMIChat will further positively transform how companies use mobile to interact with their customers,” concludes Venter.
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