Beet It Sport, the natural nitrate supplement most trusted by the world’s sporting elite, is now available in South Africa.
Using 100 percent natural ingredients and an innovative concentration process, Beet It Sport delivers a consistent 400mg dose of dietary nitrate derived solely from concentrated beetroot juice, packed into a pocket-sized 70ml shot.
“Beet It Sport Nitrate 400 Concentrated Beetroot Juice shots are recognised as the ‘gold standard’ natural nitrate product by both researchers and elite athletes around the world,” says Jonathan Cartwright, Beet It Sport UK Specialist. “Our Nitrate 400 shots are the only beetroot juice product on the market to deliver a consistent, adequate dose of dietary nitrate serving – they’re designed to be conveniently consumed in one quick hit, to naturally boost sporting performance.”
“We are delighted to have our Beet It Sport products available in the sport loving country of South Africa,” continues Cartwright. “Beet It Sport is used by an extraordinarily high percentage of the elite sports world – such as professional teams in UCI World Tour, Triathlon, Rowing, English Premier League, International Rugby Union, NFL, NBA and many more – professional teams in South Africa will certainly be in good company using Beet It Sport”.
The launch in South Africa comes after a successful double award-winning year for Beet It Sport, with their Nitrate 400 shots winning ‘Best Pre-workout Product’ and ‘Best Sports Drink’ at the 2020 European Sports Specialist Nutrition Awards.
“Over 1 million Beet It shots are sold annually across 25 countries, including the UK, US, and Australia. Beet It Sport has been used in more than 200 independent scientific studies worldwide,” continues Cartwright. “Beet It Sport is one of the few sports supplements that is backed up by real-world and clinical evidence of efficacy”.
Beet It Sport is Informed Sport certified, which means every batch of product is tested by LGC’s world class sports anti-doping laboratory for contamination against a broad range of banned substances in sport. When you see the Informed Sport quality mark, you can be assured that it has passed the most stringent testing.
PRODUCT INFORMATION: Beet It Sport Nitrate 400 Concentrated Beetroot Shot
Ingredients: Concentrated beetroot juice (98%), lemon juice (2%); made from concentrates.
Usage Guidelines:
• Consume 1 or 2 shots one to three hours before training and up to six days before competition or race day.
Retail Price:
• 70ml x 3pack / R145.00
• 70ml x 6 pack / R275.00
• 70ml x 15 pack / R645.00
Availability in South Africa:
1. Purchase online www.beet-it.co.za
2. Purchase instore: Specialized Bike Store Tygerberg: 86 Edward Rd, Bo Oakdale, Cape Town, 7530 TBC
HOW DOES BEET IT SPORT WORK?
Natural nitrate is converted to nitrite by bacteria on the tongue. As nitrite enters the blood stream it is converted to nitric oxide. Nitric oxide is a vasodilator (it opens/dilates blood vessels) responsible for boosting blood flow which increases oxygen supply to the working muscle, thereby enhancing endurance performance. In 2018, the International Olympic Committee concluded that dietary nitrate supplementation has been associated with up to:
• 25% increase in exercise time to exhaustion
• 5% improvement in sprint performance
• 3% increase in time-trial performance
For more information watch the official Beet It Sport video: https://vimeo.com/507862130
BEET IT SPORT and the NN Running Team:
Beet It Sport is an Official Partner to the world famous NN Running Team, who collectively hold the 5000m, 10000m, 15000m (Joshua Cheptegei), half marathon (Geoffrey Kamworor) and marathon (Eliud Kipchoge) world records.
“It’s great to see that our team has established a partnership with Beet It Sport – another great development in terms of support to all of the athletes in our team.” – Eliud Kipchoge. Kipchoge drank Beet It Sport in the run up to his Marathon World Record of 2:01:39, Berlin, 2018.
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For additional information on Beet It Sport SA please visit www.beet-it.co.za, contact 064 866 5548 or email info@sportsproductssa.com
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