2013 UCI MTB and Trials World Champs. Photo: MTB World Champs
With mountain bike enthusiasts expected to converge on the Cascades MTB Park in Pietermaritzburg next month, studies show that cycling has brought more than a billion Rands worth of exposure and economic spend to the region.
With the province of KwaZulu-Natal having invested R24 million into international cycling events over the past three years, research shows that this has triggered an economic injection of R79 million into the region, while at the same time providing international marketing exposure for the city valued conservatively at R1,68 billion, exclusively from the global TV coverage.
This has resulted in the province making a long term commitment to support international cycling events and reinforcing Pietermaritzburg’s positioning as Africa’s “Bike City”.
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