FAIRLADY’S quest for the most nourishing hand cream, the glossiest lipstick and the most intoxicating fragrance is on once again. The call for entries to FAIRLADY’s 2013 Best of Beauty Awards, to be presided over by a judging panel of beauty boffins and sensational celebrity judges – grooming guru Thulane Hadebe and local TV personality Jo-Ann Strauss – has been announced.
“Thulane and Jo-Ann will judge the Men’s and Fragrance Categories respectively. They add that extra sparkle of glamour that’s such a big part of beauty to the mix. Of course, since they’re so much in the public eye themselves, they also bring their own in-depth beauty and skin-care know-how to our prestigious panel,’ says FAIRLADY editor Suzy Brokensha.
Now in its third year, the Awards serve a valuable function to consumers, who face an ever increasing assortment of beauty products from which to choose, says Brokensha. “With so many products making so many big promises, consumers really rely on the testing we do for them, because they know it’s both stringent and honest. Our readers are happy to spend money on products they know will deliver on their promises, but – like all of us – they want to know for sure that they’re making the right choice. That’s where FAIRLADY Best of Beauty comes in: they view our list of award-winning beauty products in the same way as they would view personal advice from a highly trusted beauty consultant.”
Last year, several new categories joined the beauty round-up, adding Best Beauty Blogger, Best Newcomer Product, Best Iconic Product and Best Nail Product to the mix. Top winners included optiphi 2 in 1 Facial Cleanser, Moisture Control Light, which won the title of Best SA Product, Estée Lauder Advanced Night Repair which was named Most Iconic Product and beauty blogger Victoria Tatham for her blog www.kissblushandtell.com.
The 15 categories in this year’s Awards include: Skincare, Body, Colour (Foundation, Mascara, Lips, Cheeks, Eyes), Hands Feet, Sun, Fragrance (Women’s fragrance only), Nails, Hair, Men (including Men`s Fragrances), Anti-ageing, Tools (Face, Body Hair), Best South African Product, Best Iconic Product, Best Newcomer Product and Best Beauty Blogger.
The call for entries appears in the April issue of FAIRLADY, with Hollywood actress Lucy Liu gracing the cover. All finalists in the Best of Beauty Awards receive extensive coverage both in FAIRLADY magazine and on www.fairlady.com, and winners are awarded the FAIRLADY Best of Beauty 2013 sticker, which can be used in retail, promotions and merchandising. The competition is open to retailers, brand managers, distributors and suppliers, and multiple products from one brand can be entered on one form.
The panel of judges from FAIRLADY who will be slathering, tweezing and polishing their way through the range of beauty products includes Editor Suzy Brokensha and Junior Beauty Editor Kelli Clifton. Adding to their beauty expertise is the input of a judging panel of industry experts: prominent beauty industry personalities including Carlton Hair salon owner and celebrity hair stylist, David Gillson, make-up artist Linda O’Connell, dermatologist Dr Dagmar Whitaker, as well as celebrity judges Strauss and Hadebe.
Brokensha encourages newcomer brands, as well as iconic, established ones, to enter as she says it’s a great way to make a splash in a fiercely competitive market. Most categories are divided into Value and Luxury sub-categories to ensure the fairest assessment of all entries. Beauty products valued at less than R250 are categorised as Value, and those valued from R251–R499 are classified as Luxury. In addition, there is a Premium sub-category for products valued at R500 or more in the categories of Skincare, Body, Men’s and Anti-Ageing.
The winners of the 2013 FAIRLADY Best of Beauty Awards will be announced in the November 2013 print edition of the magazine, on sale from 21 October. This year, once again, there will be a reader competition, with one lucky reader walking away with all the top products featured in the awards.
Entries will be processed through the www.fairlady.com online Beauty hub (http://bestofbeauty.fairlady.com/). The closing date for entries is 14 June 2013. For more information, email bestofbeauty@fairlady.com.
For more information about FAIRLADY magazine, go to www.fairlady.com and www.facebook.com/fairladymag, and follow @Fairladymag on Twitter.
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Author: Lisa van Leeuwen from Lisa van Leeuwen Publicity. Originally distributed by MyPR.co.za.
