Supaswift (Pty) Ltd, licensee of Federal Express Corporation for Southern Africa, wanted to create a positive online and mobile service experience for their FedEx-related offerings. They awarded the task of developing their user interfaces to Black Snow Communications. Black Snow is a full-spectrum digital communications agency, so we’re well-versed in the design of web and mobile interfaces and online experience frameworks.
User Experience (UX) design is the art of creating ergonomically pleasing processes that allow your online customers to complete tasks and achieve their goals naturally and comfortably. As part of the field, User Interface (UI) design ensures that the screens and controls for each step of an activity are easy to use, logically sequenced and visually appealing.
Done right, these two elements can boost service perception dramatically. Get them wrong, and your customers may not return. So these days, companies turn to UX and UI experts like Black Snow to get the job done properly.
Supaswift approached us at the end of 2012. They wanted to give their FedEx service users a productive and satisfying experience across their mobile, tablet, and secure and public web applications.
Our first goal was to deliver a unified offering. Supaswift customers had to feel at ease and in control no matter which device they worked from or switched to during the course of their day. So our design had to cater to similar functionality across varying technologies and screen sizes.
Secondly, Supaswift has a broad, demographically diverse customer base. The visual and logical presentation of their applications had to make sense to a wide audience located throughout Southern Africa. So we spent a long time analyzing their market and designing the experience with that range of needs in mind.
The project has progressed successfully with Supaswift excited by the results. According to Johan Immelman, Business Solutions Manager at Supaswift, “We’re pleased with the outcome achieved by Black Snow and expect that because of their expertise, our valued customers will enjoy using our FedEx-related services more than ever.” The exciting new Supaswift experience will be launched later this year. We’ve enjoyed creating a friendly face for the company’s state-of-the-art systems and look forward to a long and fruitful relationship with them.
URL: http://www.blacksnow.co.za/Supaswift-FedEx
Twitter:
Facebook:
YouTube:
Author: Jennifer Bezuidenhout from Black Snow Communications. Originally distributed by MyPR.co.za.
