Boomtown Strategy Brand Agency secured a silver at the 2012 CLIO Healthcare awards in New York last night for its direct mail campaign for Africa Health Placements, an organisation that places doctors from the US and Europe in public service roles across Africa.
Targeting medical graduates in first world countries, the direct mail campaign titled The World’s First Stethoscope Radio Ad worked by the recipient placing their stethoscope on the box, where a pressure sensor would activate the advert.
Wayne Harrison, Boomtown’s managing director said of their work with Africa Health Placements: “It’s not only a great pleasure to be recognised in New York by some of the world’s most talented creatives, but to be able to produce a innovative solution for such a worthy social cause is extremely rewarding.”
Boomtown creative director, Andrew Mackenzie added: “As part of our CSR initiative, we found there is a shortage of doctors in Africa, with a strong need in the central regions. A creative, and innovatively executive direct mail campaign to grab the recipients’ attention in an interactive way hooks their attention and encourages sharing.”
The creative team (pictured) behind the award-winning work consisted of: Andrew Mackenzie (executive creative director), Gary Welsh (copyrighter), Tim Jones (art director), Jedd McNeilage (designer), Bryoni Falconer (production manager) and Nick Warring.
Author: Kimberley Nanson
Website: http://www.boomtown.co.za
