In alignment with the company’s core pillar of empowerment and equality, Canon (Canon-CNA.com) unveils its ‘Women in Sales’ initiative to offer yearlong internship and mentorship opportunities to women; the ‘Women in Sales’ opportunity is an exclusive offering for women residing in Central and North Africa, Middle-East and Turkey regions.
Canon Central and North Africa announced, today, the launch of its ‘Women in Sales’ program that further fortifies the company’s commitment, dedication and support towards gender equality and empowerment of women, in celebration of Women’s Month 2022. Centered on the company’s core philosophy of ‘Kyosei’, the initiative will invite women from Central and North Africa, Middle-East and Turkey to advance their careers in sales by participating in a yearlong internship program with the company. Furthermore, fifty percent of the participants will also be given an opportunity to become full-time employees with the company, thus paving the path for their professional careers.
Women Empowerment – Key Ingredient for Economic and Social Growth
“Our constant endeavor at Canon has always been to educate and empower the communities we operate in, we achieve this through different initiatives and programs that are rolled out on a consistent basis, thus contributing towards our end goal of advancing the world we live in. Gender equality and empowerment of women are key ingredients to create an inclusive society as well as to attain economic growth. The contribution of women towards Canon’s growth has been immense and this is evident in the 25% female representation in Sales in our CCNA region. The ‘Women in Sales’ initiative is a brilliant platform for women who want to kick-start their careers in sales, receive invaluable mentorship from industry experts along with the possibility of becoming a full-time employee with Canon. Similar to our other empowerment initiatives, the ‘Women in Sales’ program aims to create an enabling working environment for women by providing them the right set of tools required for professional success and satisfaction,” commented Veronica Juul-Nyholm, the human resource director at the company.
Holistic Development and Growth
The women-only initiative is being rolled out in different locations simultaneously across Central and North Africa, Middle-East, Turkey and has specifically created, developed and implemented for this region. The program will offer several modules including blended learnings to participants to enhance their skill set and knowledge in sales. Additionally, the yearlong internship will be dissected into two parts namely the training program along with on-the-job experience. Each participant will also be assigned a mentor thus ensuring support and guidance for every woman participating in the program. The company envisions raising female representation in Sales Management roles to a minimum of 35% and is optimistic that the ‘Women in Sales’ endeavor will sustain this vision.
The program kick-stared in February 2022 with ten women participants being selected from the different parts of the region namely Rahaf Alharbi, Ruba Moafa and Fatima Alamer from Riyadh – Saudi Arabia, Sila Ucar, Billur Konukcu and Senab Bayram from Istanbul – Turkey, Ajuma Gabriel from Lagos – Nigeria, Hind Abdoudaime from Casablanca – Morocco, Scholarstica Ochieng from Nairobi – Kenya and Shahnaz Bhandari from Dubai – UAE. The first phase of the program will focus on education, the second phase will involve execution and the third phase will include certification and on-boarding of successful participants into full-time Canon employees.
Distributed by APO Group on behalf of Canon Central and North Africa (CCNA).
Media enquiries, please contact:
Canon Central and North Africa
Mai Youssef
E-mail: Mai.youssef@canon-me.com
APO Group – PR Agency
Rania ElRafie
E-mail: Rania.ElRafie@apo-opa.com
About Canon Central and North Africa:
Canon Central and North Africa (CCNA) (Canon-CNA.com) is a division within Canon Middle East FZ LLC (CME), a subsidiary of Canon Europe. The formation of CCNA in 2015 was a strategic step that aimed to enhance Canon’s business within the Africa region – by strengthening Canon’s in-country presence and focus. CCNA also demonstrates Canon’s commitment to operating closer to its customers and meeting their demands in the rapidly evolving African market.
Canon has been represented in the African continent for more than 15 years through distributors and partners that have successfully built a solid customer base in the region. CCNA ensures the provision of high quality, technologically advanced products that meet the requirements of Africa’s rapidly evolving marketplace. With over 100 employees, CCNA manages sales and marketing activities across 44 countries in Africa.
Canon’s corporate philosophy is Kyosei (https://bit.ly/3tMpPaB) – ‘living and working together for the common good’. CCNA pursues sustainable business growth, focusing on reducing its own environmental impact and supporting customers to reduce theirs using Canon’s products, solutions and services. At Canon, we are pioneers, constantly redefining the world of imaging for the greater good. Through our technology and our spirit of innovation, we push the bounds of what is possible – helping us to see our world in ways we never have before. We help bring creativity to life, one image at a time. Because when we can see our world, we can transform it for the better.
For more information: Canon-CNA.com
