Grammy-winning rapper and songwriter Cardi B has partnered with Africa's Delight Cosmeceutical Labs to launch her own beauty product line, Kulture Wave Beauty (KWB). The six-phase beauty line is designed to enhance the natural glow of all skin types and comprises a range of products from skincare to feminine hygiene. KWB is named after Cardi B's children, Kulture and Wave.
Kulture Wave Beauty was inspired by Cardi B's own struggles with skin breakouts, and the brand brings true scientific formulations to people with all skin types. Cardi B has teamed up with leading scientists and dermatologists to create a skincare product line that promotes glowing, radiant skin.
“I'm thrilled to be a part of Kulture Wave Beauty, and I believe it's a game-changer in the beauty industry,” said Cardi B. “I want to show girls that they can achieve their dreams when they take action, and this is just the beginning.”
Kulture Wave Beauty is expected to revolutionize the beauty industry over the course of this year. With more than 158 million followers on social media, Cardi B's star power and community financial awareness efforts have already made her a beloved public figure.
Cameroonian born Cedric Yengo, Chairman of KWBI Management LLC is leading the resource mobilization efforts and steering key strategic alliances for funding, manufacturing, marketing, and distribution for this revolution.
“I'm proud to be a part of Kulture Wave Beauty and the message it sends to girls all around the world,” said Cardi B. “I hope that by launching this skincare line, we can teach girls that anything is possible and that beauty is for everyone.”
The brand will have cannabidiol (CBD) as an intimate ingredient, so partnering with the leading supplier of cannabidiol (CBD), Hemp, Inc. (OTC Market: HEMP) has been the final piece to the puzzle for this to hit shelves this year.
Distributed by APO Group on behalf of KWBI MANAGEMENT.
Media Contacts:
Cedric Yengo
KWBI Management LLC
cy@kwbimanagement.com
Christian Sobel (Cardi B)
Full Stop Management
csobel@fullstopmgmt.com
Yasmine Perale (Cardi B)
United Talent Management
peraley@unitedtalent.com
Edith Gibson
Delight Cosmeceutical Labs
edithdelight@dclabscompany.com
About Cardi B:
Belcalis Marlenis Almánzar Cephus, better known as Cardi B, is an American rapper and songwriter who rose to prominence on Instagram for her relatable and down-to-earth demeanor. The multi-Grammy winner is known not only for her musical abilities but also for her community financial awareness efforts.
About Delight Cosmeceutical Labs:
Founded by tropical skin expert Dr. Edith F. Gibson, Delight Cosmeceutical Labs (DCL) is a company that develops revolutionary skin care solutions, coordinating botanical research specialists, ingredient formulators, and lab scientists strategically positioned in 15 countries across Africa, Asia, America, and Europe.
