The City of Cape Town’s Water and Sanitation Department launched its Keep Saving Water campaign website on Monday, 21 January 2013. This website will form an integral component of the City’s three-year “Keep Saving Water” campaign that was launched by the Cape Town Executive Mayor, Alderman Patricia de Lille, in November 2011.
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The campaign stepped up its awareness and marketing via the print and radio media, during summer, with the slogan “Summertime means saving more”, which was further supported by education and awareness sessions presented by the Water Conservation Teams. They visited, amongst others, schools, businesses, religious institutions, NGOs, CBOs, communities and governmental departments and created partnered with existing programmes to help grow water conservation efforts.
