Compucart refreshes brand identity to align with strategic service deliverables:
Compucart Anything Office, leading provider of boutique services and support to the SME market, has launched a fresh brand and identity aligned with vibrant and dynamic vision. With more than 17 years of experience, the company has been a trusted supplier of products and services that run from end to end office supplies and outsourced procurement through to superlative technology implementations and solutions.
“The foundations of our business are made up of three core areas – Supply, Managed IT Services and Specialised solutions. As part of our rebrand, we have allocated colours to each of these pillars so they are easy to identify and engage with,” says Rowan Fine, Managing Director, Compucart Anything Office. “This ensures that our customers can instantly recognise our areas of expertise. It also allows us to showcase the comprehensive ecosystem of solutions we offer to the small to medium enterprise market.”
Compucart has been working with small to medium enterprises (SMEs) in the South African market for more than 17 years. The company specialises in providing niche and tailor-made solutions to help SMEs overcome the most common challenges they face on a daily basis. Its goal is to alleviate client pain points as not all SMEs have the budget for a dedicated office manager, IT manager and procurement office.
“We offer software and hardware as a Service, manage office fit outs, and provide hands-on support to our clients,” says Fine. “We work with customers to assess their specific needs and create solutions that match. This allows us to provide our clients with the help they actually want, where they want it, and at an excellent price point. Our relationships with strategic suppliers, vendors and manufacturers has meant that we can create packages that save our customers’ money.”
The company has developed a procurement health check assessment tool to determine exactly where a company is spending more than it should and how systems or expenses can be refined. Using this insight, Compucart Anything Office then offers a three-month trial period where it uses these insights to solve the problems and prove the price point.
“Our clients stay with us because they know we are providing them with the best quality and the best cost,” concludes Fine. “The new brand reflects this in its bright colouring, clearly defined pillars of expertise and in the fresh brand voice. We are a company that SMEs have trusted for more than 17 years and our new brand identity, colouring and strategy reflect that.”
To find out more about Compucart Anything Office and the value it can deliver to your organisation visit www.compucart.co.za, call +27 (011) 025 4406, or email sales@compucart.com
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Source: MyPR
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