Connecting social media investment to business returns: According to Bianca Quinn-Diavastos, head of business solutions and strategy at 25AM, millions of South Africans today depend on social media to keep in touch – whether they’re watching the Twitter war between DJ Zinhle and AKA, keeping an eye on running commentary about President Zuma’s state of the nation speech, or simply sharing personal photographs with their friends and families.
Source: Media Update
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