In-store digital messaging has a major impact on the buying decisions of customers. In a world flooded by online marketing, some advertising strategies fail to leave a lasting impression simply because they do not play to our sensory experiences. People are far more likely to be influenced by something that is tangible and eye-catching, and one way to do that is through digital signage.
The latest digital displays enhance in-person experiences in many ways, from attracting customers with vibrant and animated visuals, to sharing information that will drive decision making. It is also a great method of building your brand identity in a way that is cost-effective, efficient, and entertaining. If you want to make your business stand out and increase sales, these are some digital signage solutions you may want to consider.
Marketing made simple
Digital signage isn’t only good at driving engagement, it can also save businesses time, effort, and money compared to other forms of advertising. Paper signage, for example, requires storage, delivery, and printing. Marketing campaigns also cannot be updated once they’ve been printed, whereas digital signage gives businesses the flexibility to update their messaging from a remote location across multiple branches – at little to no cost. Different advertising can then also be used for different locations, times of day, or to promote special events and ensure information always remains up-to-date. Furthermore, interactive displays can do what normal advertising can’t: answer customers’ specific questions, enter competitions, help them navigate your products and services on their own, and more.
Setting up and installing a digital display doesn’t have to be complicated. LG’s LED All-in-One Smart Series, for example, is a 136-inch large screen that comes with a built-in controller and speakers. Installation takes only minutes, and content can be shared effortlessly via a USB dongle and an app. And with LG’s optional ConnectedCare cloud service, these displays can be managed and maintained remotely to resolve any technical difficulties. With marketing made this simple, you’ll never want to print a pamphlet again.
A feast for the eyes: OLED
LG’s OLED displays have revolutionised traditional LED technology with self-lit pixels delivering near-infinite contrast and more vibrant colours that are sure to catch people’s attention. Unlike a normal LED display, OLED uses no backlighting and instead turns every pixel on and off on an individual level. These displays also allow marketers to create content in stunning 4K at a 120Hz refresh rate, which is a world apart from traditional HD displays running at 60Hz.
With the mesmerising picture quality and contrast of OLED, your products can stand out in a public space like never before. And because digital displays allow for more animated advertising, you can not only communicate more information to your customers but you’re also more likely to grab their attention and keep them engaged.
Where the digital and physical worlds meet
For businesses that are looking for more innovative and effective ways to reach customers, traditional marketing strategies are simply no longer as effective as they used to be. The latest display technologies provide smarter, more effective, and more compelling ways to advertise. And if more customers are embracing the digital age, so should every business.
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