Eish, it’s lekker when billboards talk the lingo: South Africa is home to a multitude of cultures and languages. Many advertisers and marketers have adopted the use of local languages and dialects to engage with their audiences. Terry Murphy, from Primedia Outdoor, says the majority of out of home (OOH) advertising is executed in English, even though this is not the first language of most South Africans.
Source: Media Update
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