The summer season is upon us and Durban is pulling out all stops to ensure visitors have a memorable experience when they visit the City’s attractions. On Saturday, 05 December Mayor Mxolisi Kaunda unveiled destination photo frames during the coastline activation at Amanzimtoti Main Beach, an event spearheaded by Durban Tourism.
The beach is one of five eThekwini beaches that were awarded full Blue Flag status last month by the Wildlife and Environment Society of South Africa (WESSA). The activation was part of the Rediscover Durban Summer campaign.
Destination frames, already installed on Durban’s beach promenade, allow locals and visitors to photograph themselves with picturesque views and iconic backdrops.
Mayor Kaunda said: “The photo frames that have already been installed on the Durban promenade are earmarked as another strategic way of further marketing the destination as they feature Durban’s digital platforms details. When tourists post their memorable stay on social media, the City continues to trend as the warmest place to be in terms of hospitality and hosting capabilities and more people will want to visit and rediscover Durban.”
As part of the day’s proceedings, Mayor Kaunda highlighted the City’s state of readiness for the festive season and outlined the South of Durban’s coastal life attractions and other tourism offerings within the area.
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