On the third day of the Cannes Lions Festival 2014, Ogilvy & Mather has won its second Grand Prix of the week – for Ogilvy & Mather Johannesburg’s Lucozade work – as well as a further five Gold Lions across Radio, Cyber and Design.
Ogilvy & Mather Johannesburg’s tongue in cheek radio campaign for Lucozade, ‘Give Me Strength’, has been awarded Ogilvy & Mather South Africa’s first ever Grand Prix at Cannes in the Radio Lions. The work also won a Gold Lion in the same category.
The series of radio ads – ‘Teleconference’, ‘Kids Party’, and ‘Enrique Concert’ – highlight how the energising effect of Lucozade can help people get through those ‘give me strength’ moments. In the style of epic inspirational speeches, each ad focuses on an everyday scenario – from handling a conference call to negotiating the battlefield of a children’s birthday party. Narrated in the second person, the ads place the audience as the subject of each testing moment, with Lucozade saving the day each time.
Worldwide Chief Creative Officer at Ogilvy & Mather, Tham Khai Meng, said: “The power of great radio creates a vividly imagined world, loaded with sensory information. To win our first Cannes Grand Prix for Radio is a huge deal. Stunning job from Ogilvy & Mather Johannesburg team.”
Meanwhile, it was another victorious day for the UK, with Ogilvy & Mather London winning one of only eight Product Design Lions, and OgilvyOne London taking home Gold and Silver Lions in the Cyber category for British Airways ‘Magic of Flying’.
In the Design Lions Ogilvy & Mather India was awarded a Gold for its Operation Smile campaign, and INGO Stockholm – co-owned by Ogilvy & Mather and Grey – won Gold for its ‘Dill – The Restaurant’ campaign.
Today Ogilvy & Mather took home 1 Grand Prix, 1 Product Design, 5 Gold, 10 Silver, and 12 Bronze Lions, bringing the network’s total to 97 Lions.
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