South Africa, 20, February 2013 – On December 19th, 2012, Fotolia launched the Season 2 of TEN, a colorful session bringing together 12 famous international artists, 2 of which are being kept secret. While the first 2 creations, made by Gustavo Brigante and Soonguy Gwon, beat all records with respectively 23 454 and 31 265 downloads in 24hours, the TEN by Fotolia website registered above 100,000 visitors in a month. Fotolia now presents the artwork of Brazilian artist Adhemas Batista, downloadable in PSD format for free and for 24 hours, on March 8th, on www.tenbyfotolia.com.
Adhemas Batista : the “colours seller”
Brazilian shimmering colours and rythmic vibrations are constantly echoing with Adhemas Batista’s work. An Art Director, illustrator and designer at the same time, this Brazilian artist defines himself as a “colors seller”.
He worked with renowned creator Marcelo Serpa in 2004, on a project ordered by Havaianas brand to AlmapBBDO Agency. It is then that this self-educated man, a graphic designer since he was 15, developed his graphic identity. It differentiates by a very colorful and strong visual style, which earned him various prestigious awards, among which the Golden Cannes Lion in the “Conception” category, at the 2009 Cannes advertising festival. This same festival had named him “Brazilian Young Creative” in 2003.
His clients include companies such as Danone, General Motors, Microsoft, Nestlé, Nike, Nokia, Pepsi, Puma, Unilever or Volkswagen. “I maintain my creativity with constant work. Personal realizations allow me to enrich my professional compositions”, he explains.
The cultural wealth and diversity of his native country influence his creations. He uses bright colors and their shades, without special effects.
An artist true to his roots
His work is impregnated with the urban culture of São Paulo, where he was born in 1980, the Rio Carnival and handicrafts from Brazilian North-East. Even though Adhemas Batista has been living with his family in Los Angeles since 2006, and set up his own studio there, he remains faithful to his origins: “I think our environment and personal experiences directly influence our life, as artists or designers. My work is probably more Brazilian than I am. I can be very calm and serious, while it’s happy all the time”.
Valorize Brazilian culture through the TEN project
“This invitation to enter the TEN project allowed me to hoist the coulors of my country on the international creative scene. A great opportunity to showcase Brazilian culture and the U.S.”
In his artwork, named “Colors to defy gravity”, typography, illustration and images interact in a merry and harmonious ensemble. His graphic print inspires a whole generation of graphic designers.
“Looking for images on Fotolia, I found the photo of a girl, floating and posing like an “X”. She couldn’t have been more perfect, the X being the Roman figure for “10”. Besides, the girl’s position suggests a graphic explosion behind her. I inserted manga and comics references, mixed them all. This allowed me to create planar shapes, with volume and light. This work is a chaotic graphic explosion evoking the urban and youth culture, a kind of energetic rebellion, with bright colors and complex shapes”.
Meeting Adhemas Batista
Two videos, subtitled in 12 languages, were shot in the artist’s environment. The one featuring his world is to be watched on the TEN Collection Facebook pages from March, 6th. The one revealing his creative techniques will be available on D-Day, March 8th, on http://www.youtube.com/tencollection and www.tenbyfotolia.com.
About TEN :
TEN is a creative, digital and educational project created by Fotolia in 2011, and aiming at democratizing digital art. TEN, as in 10 artists, 10 countries, 10 months and 10 PSDs. This unprecedented project allows every web user to download, for free and for 24 hours, the source file in PSD format of ten of the best worldwide digital artists, and thus to discover his/her work techniques, and cultural influence. Each user can access the ensemble of layers, graphic elements, and style effects held in each PSD, appropriate them to use them in his/her own works. This community initiative was born from cooperation between Fotolia and two well-known graphic communities: Wisibility and Amkashop. TEN is also supported by national and international partners, such as Adobe, Behance, Wacom.
Learn more on www.tenbyfotolia.com
About Fotolia
Over 3.5 million people prefer Fotolia for affordable, royalty-free images, graphics and HD videos. With
the introduction of the Infinite Collection, Fotolia became the first worldwide microstock organization to
offer both crowd-sourced and professional images on one site. Founded in New York City in 2004,
Fotolia spans the globe with websites in 13 languages and offices in 21 countries. With over 20 million
files to choose from, find it on za.Fotolia.com.
URL: http://www.tenbyfotolia.com
Twitter: https://twitter.com/FotoliaSA
Facebook: https://www.facebook.com/FotoliaSouthAfrica
YouTube:
http://www.youtube.com/tencollection
Author: Michelle Haarhoff from Fotolia – South Africa. Originally distributed by MyPR.co.za.
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Adhemas Batista’s Artowrk for the Ten Collection Photographer: Ten Collection / Fotolia
The TEN crew, filming Adhemas, in the middle of one of his works Photographer: Ten Collection / Fotolia
