Gerald Mahinda joins Kellogg as Managing Director, Sub-Saharan Africa MyZA

Kellogg Asia Pacific has announced the appointment of Gerald Mahinda, who joined Kellogg as Managing Director Sub-Saharan Africa on February 1, 2014.

“As part of our emerging markets strategy, we have identified Sub-Saharan Africa as a key area of focus with long term growth potential for Kellogg,” says Amit Banati, President, Asia Pacific

Kellogg Sub-Saharan Africa is a key area of focus for Kellogg Company under the company’s emerging markets strategy. Mr Mahinda will work closely with the leadership of Kellogg’s Mediterranean, Central Europe, Middle East and Africa businesses, to transition into the new Sub-Saharan leadership role. The North Africa business will remain under the leadership of Kellogg’s EMEA.

“Gerald has extensive experience in Africa and we are very pleased to have him join Kellogg,” said Banati. “We are looking forward to the Sub-Saharan Africa business thriving under his guidance and leadership.”

Mr Mahinda joins Kellogg from Diageo where he has spent 14-years in leadership roles and been instrumental in delivering transformational growth for Diageo in Africa. Mr Mahinda has developed his career in Africa in various senior executive leadership roles spanning 20 different countries, with companies including AIG, Standard Chartered and as Managing Director of East African Breweries, Brandhouse in South Africa and until recently Managing Director of Diageo Africa Spirits Transformation.

Mr Mahinda spoke of his ambitions for growth and his emphasis on people. He said: “I see an outstanding opportunity for Kellogg to grow in Africa and felt energized by the team when I met them. I believe in winning with people and under my leadership that’s how we’ll achieve our ambitions.”