More than 4 million customers will benefit from a unique new rewards programme launched by FNB today, which aims to reward good customer behaviour.
The programme applies to all Smart Account, Personal Cheque and Credit Card customers, but has been specifically designed to benefit customers who earn less than R200 000 per annum.
“As part of our drive to incentivise sensible and responsible customer behaviour we are significantly expanding our service offering and constant improvement of our product range. In doing so we are ensuring that all our customers enjoy the full benefits of banking with FNB,” says Michael Jordaan, CEO of FNB.
From 1 May 2012, FNB customers can get up to 15% back on their airtime purchases made through FNB’s electronic channels such as Cellphone Banking, Online Banking, FNB ATMs and the FNB Banking App. In addition, the existing Fuel Rewards programme (which allows customers to earn up to 15% back on fuel purchases) will be extended to FNB’s mainstream customers – customers earning less than R100 000 per annum.
“These are very real benefits for all our customers and will make a significant difference to the cost of living, particularly for our mainstream customers. It makes our rewards programme more inclusive and addresses two key expenditure areas for customers in this segment – the cost of travel and the cost of communication,” Jordaan adds.
The rewards programme is free and will apply automatically to customers – there is no need for customers to register, and the first rewards will be paid to eligible customers on 8 June 2012.
James Fowle, CEO of FNB Smart Transactional Banking says, “Besides teaching our customers how to transact differently and rewarding them in the process, electronic banking helps the customer in that they carry less cash and are able to track and manage their spending behavior better. Rewarding our customers and developing innovative ways in which to do so, is a key focus point for us in order to grow our relevance in the mainstream segment.”
Details of the rewards programme are as follows:
- From 1 May, FNB customers who hold an FNB Smart Account, Personal Cheque Account or FNB Credit Card will benefit from a new Airtime Rewards programme.
- Airtime Rewards will give customers up to 15% back on their monthly airtime purchases made through FNB’s electronic channels.
- The first Airtime Rewards will be paid out in the first week of June 2012.
- Smart Account and Smart Cheque customers (customers earning up to R100 000 per annum) will now also be eligible for the bank’s innovative Fuel Rewards programme (which pays customers up to 15% back on their fuel purchases).
- Customers will be rewarded according to their spending behaviour and in line with their lifestyle. They will be rewarded on either their Airtime or Fuel purchases – whichever is higher.
- Smart Account Customers can redeem their rewards in the form of free airtime
- Personal Cheque and FNB Credit Card Customers will redeem their Rewards in the form of eBucks or cash (if they don’t have an eBucks account).
