Barista’s Coffee knew that our logo was an essential part of our brand identity, so we set out to create a logo that would be as unique as their coffee beans. We conducted market research to understand what their competitors’ logos looked like and what was currently trending in the industry. We then create several logo options, each with a different look and feel.
We tested these options with a focus group to see which one resonated the most with their target audience and after refining the options and receiving feedback from the focus group, we finally settled on a logo that represented our brand values of quality, community, and passion for assisting Women Sex-and Human Trafficking Survivors whilst offering superb product to our target Audience.
Our logo features a Porta Filler, a Life buoy, a coffee bean and a womans face, with the company name written in bold letters and this represents EVERYTHING we are about in this industry.
The logo has helped The Barista’s Coffee stand out in a crowded market and attract new customers who are looking for a unique and high-quality coffee experience.
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