There’s a reason why companies are going the social media route—and it’s simple. It pays.
Word of mouth
Recent research has shown that companies, even big corporate firms such as Mckinsey and IBM, have recognised the necessity and the payout of going social.
Word of mouth is “the most disruptive force in marketing”, says giant firm, Mckinsey — and other firms, like IBM, have shown that the majority of the big players plan to increase their investment in social media.
Experts agree
What’s more, marketing experts such as the Keller Fay Group have provided compelling evidence to show how conversation online leads to direct sales. Read full article
“It’s really about speaking to your customers, and engaging in way that makes your company human,” says leading brand executive, Hilton Rose, of Your Brand Agency.
Remember, customers are people—and although communication has gone digital, people are still, at the end of the day, “talking” to each other.
Go digital
Word of mouth has never been this explosive before—and it’s up to companies to take advantage of this new-age communication, and benefit from it. However, companies are urged to be careful not to create their own pages without advice and much research—here is where the services of a digital media agency become invaluable.
A young and vibrant agency is what companies ought to consider utilising because communication on the social media platform is not what companies will “get” on their own—find an agency that will answer your needs and put you in touch with your customers, directly.
One of the leading communications and brand advertising companies, specialising in digital media, is Your Brand Agency because of its unique situation in the market and its understanding of social media and customer interaction.
Get everybody talking
When it comes to publicity, if nobody’s talking about you, you can’t expect sales any time soon—therefore get everyone talking about your company again; let people share your products or services with their friends, in a non-invasive way.
Go social, and let the experts help you do this in a much more cost-effective way than any other form of media coverage.
###
For more information, ask the social media gurus www.urbrand.co.za for effective communication to propel your sales to greater heights.
Or contact Claudio Milo—a press release specialist and copywriter.
URL: http://www.urbrand.co.za
Twitter:
Facebook:
YouTube:
Author: Claudio Milo from Your Brand Agency. Originally distributed by MyPR.co.za.
No of Images Uploaded: None
