Cape Town based PR and communications agency MANGO-OMC managed all media liaison and partnerships and social media for Infecting the City (ITC) for the third year in a row.
Established in 2008, ITC is a vibrant and innovative public arts festival that takes place annually in Cape Town.
ITC strives to bring cross-cultural, collaborative, excellent and socially engaged performance and visual art into public spaces; transforming the CBD into an outdoor venue, where art is free and accessible to everyone for a week.
Year on year, ITC has grown and in 2013, it presents the largest programme to date. MANGO-OMC is honoured to be part of the festival again this year.
Tanner Methvin, Executive Director of the Africa Centre says, “MANGO-OMC really understands the Africa Centre’s culture and the way the Festival is pursued by the public, which is evident from their strategic input and implementation across all relevant communication channels. Performer submissions have grown by 300%, our Facebook presence has doubled and we hope to hit an audience attendance figure above 26,000 this year. Our communications strategy and implementation plays a vital role in ensuring that the general public engage and participate in the Festival.”
Issued by MANGO-OMC.
For more information, please contact stefanie@mango-omc.com
URL: http://www.infectingthecity.com/2013/
Twitter: https://twitter/mango_omc
Facebook: https://www.facebook.com/MANGOOMC?fref=ts
YouTube:
http://www.youtube.com/user/mangoomc
Author: Lika Tolken from MANGO-OMC. Originally distributed by MyPR.co.za.
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