Introducing Boost Industrial Theatre:
Niqui Cloete-Barrass – Owner, Manager and Artist – Boost Creative Solutions
BOOST CREATIVE SOLUTIONS in association with Safetech is proud to present BOOST INDUSTRIAL THEATRE – a tool for effective and interactive communication in industry endorsed by Dr Brett Williams (owner of SAFETECH and leading authority on Occupational Health and Safety in South Africa).
The working world is in constant flux – from increased diversity of employees (language, culture, background, experience levels); to a regular upgrading of product/service offerings to keep up with changing market needs.
Change Management is a minefield in industry, where complex relationship dynamics and corporate politics can often obstruct the effective communication of changes.
Employees are often resistant to the traditional one-way communication model which is imposed on them by management. They often view management as “them” as opposed to “us”, and are suspicious of intentions.
These conditions create a need for a more objective, interactive, diverse, meaningful and “worker-friendly” method of communicating valuable information to employees.
Research indicates that there are direct correlations between the level of engagement with employees and organisational performance indicators.
…Enter BOOST INDUSTRIAL THEATRE!
“Industrial Theatre as organisational development methodology can assist organisations in translating a system of shared understanding and thus impact directly on organisational culture. Culture impacts directly on THE WAY in which things are done in an organisation and therefore Industrial Theatre can impact behaviour in organisations sustainably. Industrial Theatre influences assumptions, attitudes, beliefs, mindsets and frames of reference, and creates an understanding of all these elements and the way in which these elements impact on the learning, behaviour and personal growth of the individual. In this way industrial Theatre brings about an understanding of complex (business) issues and is a very effective way of educating, mobilising and motivating people. ” (Viljoen, 2008).
BENEFITS OF INDUSTRIAL THEATRE
Industrial Theatre refers to the use of professional performers to dramatise company information e.g. values, best practices, health & safety regulations, working habits, new product information, and changes of any kind.
The theatre team creates and performs a “story” with which the workers can identify, and which entertains them as much as it engages and educates them. This ensures the buy-in of employees with regard to the content as well the understanding and retention of essential company information.
This form of “edutainment” can bridge the language and culture gap as it is visually stimulating and can be performed using multiple languages.
The raw content is supplied by SAFETCH and tailored to YOUR company’s specific needs.
Contact Niqui Cloete-Barrass on 083 555 0990 or niqui@boostcreative.co.za for a complimentary consultation on how Industrial Theatre can benefit your organisation.
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