Is this not Ambush marketing?

Image by warrenski
Is Leon Schuster’s movie, Survival Guide to South Africa (no IMDb page yet), not falling foul of FIFA’s stringent anti-ambush marketing crackdown? Or do they have an exemption? It’s got me curious.
Notice the overwhelmingly large soccer ball, careful positioning of the words "South Africa" and "2010" rubber-stamp, along with South African flag and guy wearing a makarapa (hard-hat) while holding on to a vuvuzela.
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