It takes two to Tango: Why SEO is the left foot and PR the right: The coming together of SEO and PR is essential for digital marketers. As digital PR becomes increasingly important for brands, it’s vital to understand the entwined relationship of SEO and PR. Both serve the same purpose: Getting eyeballs on great content to build brand affinity. So says Desiree Gullan, executive creative director at Gullan & Gullan
Source: Media Update
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