Johnnie Walker Gold Label hosted a bespoke brunch experience that brought together some of South Africa’s most loved personalities and friends of the brand to join in on a moment of celebration on 17 March 2022. The elegant, cocktail-themed, floral garden brunch was hosted at Summerfell Vaal River Residence – a luxurious and picturesque venue that made the perfect setting for this special experience. The aim of the brunch was to honour and bring together pioneers of the industry and celebrate their moments of success or as the brand calls it, moments of gold.
The premium whisky blend, Johnnie Walker Gold label, elevated the brunch experience with an opulent, sensational and above all, fun and extravagant order of events with a bespoke guest list to match it. The event which demonstrated the brand’s take on luxury drew an impressive crowd, including celebs and friends of Johnnie Walker such as fashion enthusiast & social media influencers, Siyanda Bani and Lerato Kgamanyane; actress Tess Twala and media personality, Mbali Nkosi, to mention but a few. The guests enjoyed a delectable menu curated by South Africa’s very own culinary extraordinaire, Vicky Crease and were kept company by radio host and media personality, Andile Ncube. To top off the experience, guests enjoyed the sounds of Que DJ from the Distruction Boyz duo, as well as DJ LeSoul who ended off an extraordinary day for the guests.
“As a brand, we are always looking for shared golden moments that can be brought to life with Johnnie Walker Gold , it is important that we are at the helm of fun and 5-star experiences to our consumers, which are in line with our brand ethos and the bespoke whisky blend.
Johnnie Walker Gold Label’s indulgent, vibrant and tropical profile lends itself incredibly well to the most delicious cocktails, perfect for celebrating occasions and moments worth remembering,” said Head of Marketing & Innovation at Diageo, Nozizwe Vundla. “Johnnie Walker taps into the aspiring consumer’s interest in luxury and meets the growing consumer demand for premium whisky while capitalising on the growing popularity and dynamism of Johnnie Walker Gold Label,” she concluded.
Johnnie Walker Gold Label Reserve is a luxurious and smooth whisky, with notes of vanilla and dark fruit – a wonderful tribute to the harmonious partnership of Speyside and Highland whiskies, with just a hint of smouldering embers from the West Coast. Johnnie Walker Gold Label Reserve is made for those unforgettable nights out with amazing friends and celebratory moments.
True to the taste notes of the brand, Johnnie Walker hosted an experience like no other and left consumers and guests with a sweet taste of the good life; and what to expect from the brand in the months to come. Johnnie Walker Gold Label will be at the forefront of bespoke celebrations and allow consumers to experience progress through their trade partners and brand experiences.
To follow the brand conversation and all things that took place at the Johnnie Walker Gold Label event, please visit the brand social media pages @johnniewalkersa or use the hashtag #KeepWalkingSA for a look into this extravagant event. Visit the brand website for more information on the award-winning whisky and cocktail ideas www.johnniewalker.com.
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