Konke Kuya Vuma, a wholesome new campaign from Vuma that aims to educate end-users on the power of connecting communities and empower more people through access to connectivity, time, data and opportunity, has officially launched.
Konke Kuya Vuma speaks to the dreams and aspirations of all South Africans and intends to create an inclusive environment for all communities.
“Empowered individuals empower their communities, which in turn empower societies and contribute to stronger, more inclusive economies overall,” says Lianne Williams, Head of Marketing at Vuma. “We wanted this campaign to drive action and not just pay lip service to noble ideals. The idea is to build trust with South Africans, who can rest assured that we’re more than a fibre provider. In fact, Vuma is an enabler of change, a bridge that connects people and gives them access to more.”
Leaving communities better off
Vuma’s fibre product offerings, which include Vuma Fibre Core and Vuma Fibre Reach services, have lived separately to one another, but the campaign aims to align the two more closely to build on the brand’s stance on inclusivity. According to Williams, the goal is to connect South Africans to each other and the wider world, no matter where they live.
“For Vuma Fibre Core customers, the campaign’s message is clear: choose to experience more – see more, do more and dream of more – from the comfort of your home,” says Williams. Addressing the fit-for-purpose Vuma Fibre Reach offering, created to drive availability of access to all South Africans, Williams adds, “In the same way, we want our Vuma Fibre Reach communities to know that they too are valued and seen, and that their dreams matter, which is why the campaign’s message for these customers speaks to access, having access to more opportunity through connectivity.” Both offerings are available on a pre-paid month-to-month or fixed contract basis.
The messaging surrounding the Konke Kuya Vuma concept is capped off with the hashtag, #JustBecause – a sentiment that speaks to the importance of people having the freedom to build the futures they want in whatever manner they wish, and a celebration of that uniquely South African spirit that allows for this. “Building a better, more inclusive South Africa starts with understanding that no two South Africans are the same. We all have different needs depending on where we come from, where we are now and where we see ourselves down the line. We wanted the Konke Kuya Vuma campaign to pay homage to the very people and communities we serve, in a way that shows true understanding and authenticity on our part, and for Vuma to leave communities with value that stands the test of time,” says Williams.
At the core of the campaign (and, indeed, the company itself) lies the simple adage, “Because we can, we must”. This simple saying has become the epicentre of the company’s value system, and is used to inform how Vuma shows up for families, hustling entrepreneurs, hard-working students and everyone in between across the country. “It gives us all such immense pride to be able to play a part in supporting ordinary South Africans to achieve the extraordinary. That is the legacy we are building, and that is the direction we want the company to head in from now on,” she concludes.
Vuma will also take to social media to share and drive the conversation with South Africa, as well as drive awareness of the Konke Kuya Vuma campaign. This will include a monthly Twitter poll aimed at gaining real and valuable insight into the lives of ordinary people. The brand will also collaborate with local influencers, who reflect the brand’s values in their own authentic involvement and commitment to their communities, to help educate and create dialogue on social media – bringing these communities together.
Visit www.vumatel.co.za to get to know Vuma and its offerings a little better.
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