Kotex® in support of menstrual advocacy : 0% VAT:
Zero VAT rated on Sanitary pads brings Kotex Brand Idea alive
Women spoke up and the Government listened. It has been confirmed that effective 1 April 2019 sanitary pads and panty liners are VAT zero rated.
The announcement was made last year by Finance Minister, Tito Mboweni during parliament when he presented his medium term budget policy statement.
“This has been the plea for many women and young girls out there who are struggling to purchase such a basic need. Kotex® is behind this decision 100% and we hope this will alleviate some of the financial hardships women and girls experience due to them not being able to afford sanitary Pads,” says Nthabiseng Leso, Marketing Manager of Feminine Care category at Kimberly Clark.
The fight in ensuring that Pads are zero rated is not the only fight that many women have been part of over the years. Back in the 1920’s Adverts created the perception that menstruation is embarrassing which also promised plain packaging so to not embarrass women purchasing the item. Over the coming years western doctors treated menstrual cycles as a disability – which we know not to be true. Doctors also suggested that women should refrain from participating in vigorous physical activity. This led to different stigmas surrounding menstruation, which in return many menstrual advocates are still lobbying to this day.
Although sanitary products have developed throughout the years from just having Pads, to Tampons and now Menstrual Cups, the stigma continues. However, we have seen in recent years many advertisers have stopped using the notorious blue liquid as a symbol of period blood to continue to regularise menstruation.
The fight is never in void, proven by the zero VAT rated decision made by SA government. This alone makes a huge difference in the lives of young girls not being able to go to school because of being on their period.
Kotex® has in the past partnered with various organisations such as the Dis-Chem Million Comforts campaign in helping young girls from poor backgrounds not miss a day of school. The announcement of the exclusion of VAT on sanitary Pads brought in a whole new positive wave in the mission of making sure girls are in school and normalising periods. Kotex® believes in championing women’s progress and that women can achieve their goals period or not – young girls need to be able to go to school without any barriers,” adds Leso.
Zero VAT rated means that you can now purchase both Kotex® Maxi Pads, Kotex® Ultra Pads and Kotex Pantyliners at 15% less. It’s time to follow those dreams and make things happen. Ignore the people who say you can’t, and instead, show them you can. Because with Kotex®, Period or Not, She Can.
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Source: MyPR
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