Kyalami announces official brand ambassador/first ever to have horse as an ambassador:
Kyalami Corner hosted their first ever Blue Ribbon Event, on Saturday, the 26th of August. The event was hosted as a grand finale for the prestigious Horse-of-the-Season competition. The horse finalists, who were pre-selected through a digitally hosted contest, competed for the coveted title, to be crowned as the “Face of Kyalami Corner”. This was a first ever; to have a horse winning the title of being a retail centre’s brand ambassador.
An exciting, social media hosted, competition narrowed the entrants down to 3 finalists who were then invited to the grand finale where they were required to strut both their best fashion and equestrian personality at the beautiful Kyalami Corner lunge ring.
The top 3 finalists were namely – Valiant, a 7 year old thoroughbred, who’s a bit of a show off, with his show jumping grades reaching 1.3. Whinslouw, an 11 month old foal, who offered his pure innocence and good looks. And, lastly, Fort Bay, a 5 year old thoroughbred youngster who enjoys being a bad boy.
After some hard deliberation from the judges: Heather Hook, Charlotte Bastiaanse, Tessa Joseph, Kathleen de Villiers and Bennum Van Jaarsveld, the tough decision was made, Valiant was crowned the “Face of Kyalami Corner”Following the Horse-of-the-season competition, Expresso Show and Mix FM had their hand-picked jocks stride around the equestrian destination centre.
Graeme Richards and Zoë Brown from the Expresso Show took part in the various tenant activations, with Graeme arriving on his very own hobby horse to welcome the public to the day’s festivities and to extend a warm invitation for them to take part in the exciting offerings. After all that hard work, he headed down to the restaurants to grab some grub with Zoë. Zoë got a bit jealous at Graeme having all the fun, trotting around on his hobby horse, so she swiftly headed down to MICA to gather some essentials to build her very own hobby horse and soon joined in on the fun.
Intrigued by all the speciality stores that the centre has to offer, Zoë set off on her hobby horse on a quest to find the perfect dinner outfit, while Graeme had his hair styled by the hairdressers at the centre. These expresso jocks sealed the day with a hot battle at Virgin Active, to see who’d be the ultimate heat class master!
Mix FM broadcasted live from the centre, running live and interactive competitions throughout the day, creating an even more vibrant and festive vibe within the centre.
The centre boasts an extensive and versatile tenant mix, set to take you on The (Retail) Ride of Your Life! Visit their website on: www.kyalamicorner.co.za to havea look at all that they have to offer!
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