Thrive is the new website on the block, but they have been helping families for years! It began 9 years ago when Mia Blom and Jacqueline Baldwin were mamas with new-borns, desperate for a bit of guidance. Like all new mothers, they received a barrage of well-intentioned, but outdated information and opinions and had little access to fresh perspectives. They knew that there were innovative and eco-friendly baby products out there, but were clueless where to find them. “It was not that long ago, but it was before social media, and we were based in the Garden Route – so we really were in the dark!” quips Jacqueline.
Proving that necessity really is the mother of invention, they sourced products and articles that ‘felt good’ to them -inspired them and helped us survive and decided to share them! So the Survival Guide for Families was born. They printed quarterly A5 guides for 8 years – with distribution channels in the Garden Route, Johannesburg and Cape Town.
By the time the babies, who’d suckled while they burnt the midnight oil doing layouts, started ‘Big School’, they discovered that they weren’t the only things that had changed. Mia recalls, “The world was a very different place! It was time for us to change too!”
They addressed three relevant questions and made important changes.
Why print? Even eco paper did not feel light enough on the planet and totally unnecessary in a technologically changed world where sharing information, quickly and inexpensively is possible. They decided to drop print publications entirely in favour of a purely digital focus, with emphasis on using social media and an app in addition to a website to support families into the future.
Why just survive? They also realised that while there was a time (which most new parents will know well) when surviving was the best they could wish for on the average day, they had made good choices and our families had thrived. It was his that motivated their rebrand from Family Survival Guide to thrive!
Why only help families with babies and young children? Survival Guide for Families has evolved into www.2thrive.co.za. Janet Neilson, who joined the team 5 years ago explains, “We will always hold young families very close to our hearts and ensure our website, app and Facebook feeds address this market, but we are broadening our scope to inform and inspire families as they evolve through all ages and stages of life.”
Definitely worth bookmarking, thrive! -your online green family guide to help your whole family thrive!
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