By Themba Khumalo – Acting CEO, South African Tourism (www.SouthAfrica.net)
At first glance the dystopian tech horror Black Mirror, the 2022 film The Woman King, and the feel-good Netflix teen Rom-Com The Kissing Booth don’t appear to have much in common. They’re so generically distant that one might not guess their commonality at all. Unless viewers recognise the incredible backdrops of cityscapes, rolling hills and tropical shores – all belonging to various regions across South Africa.
South Africa’s cost-effective production rates, exceptional creative talent and unbeatably diverse filming locations have made it a top choice for production companies around the globe. The country has already seen blockbuster hits like The Avengers: Age of Ultron and Invictus play out on its streets and in its stadiums. But, apart from a flurry of international films, South Africa already has a well-established film industry. Recently UNESCO announced South African filmmaker Gcobisa Yako as one of the winners of its first ever ‘African Folktales Reimagined’ short film competition – a prominent accolade as only six winners were selected from the African continent. Winners will receive funding from Netflix to produce a short film which will be screened on the platform at the end of 2022. This is just one of many examples of South African film companies cementing their place in the international scene.
In a recent report titled The African Film Industry: Challenges and Opportunities for Growth’ details the significant contribution that the audiovisual and interactive media sub-sector has made to Cultural Creative Industries (CCIs). The report states that the South African film industry has “seen significant increase in local appeal and international recognition in recent years and which is the main drive of advertising revenues for broadcasters enjoyed one of the highest growth rates within the CCIs, at 5.2%”. Further, South Africa generates approximately $600-750m – with $220m coming from from foreign film production. Local figures further highlight the importance of the industry to South Africa’s economy as the figures for 2019/2020 list a projected R3,86 billion contribution.
So where is the action concentrated? While the country’s diverse, natural locations are often home to international film sets, most of the prominent South African players in the film industry are located in the key cities of Johannesburg, Pretoria and Cape Town, with the latter being a particularly popular choice. Cape Town Film Studios is a prime example of a production company that attracts internernational attention. Located just outside the city on the aptly-named Film City Boulevard, Cape Town Film Studios is “the first custom-built high-tech film studio complex of its kind in Africa, with state-of-the-art support services.” With multiple stages and studios, a “multi-themed world” and an American 1950s Motel Set listed among its facilities, the studio’s offerings are varied. This was also the location of the popular Starz series Black Sails, a multi-award winning prequel series to the Robert Louis Stevenson (https://bit.ly/3FOzUvu) novel Treasure Island.
Although South Africa’s film industry has long been a popular choice for those in the know, a recent boom in international attention has further highlighted its benefits on the world stage. Unbeatable settings, state-of the art facilities, and cost-effective production are just a few of the benefits on offer. As the South African film industry continues to grow, don’t be surprised if you spot a few famous faces on the streets of SA’s big cities.
Distributed by APO Group on behalf of South African Tourism.
