Loyalty in audio consumption: While it is hard to absorb any learnings from the year that was 2020, any chance to learn something should be met with an open mind if we are to unlock any opportunity for the future, says the team at OFM. The teams add that, while 2020 was simply dubbed ‘stifling’, there was a silver lining amidst the dark cloud of Covid for media and, most especially, for radio.
Source: media update
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