East London-based Just On is flighting one of the biggest television campaigns ever by an Eastern Cape company.
Viewers on all the free-to-air national channels (TV1, TV2, TV3 and E-TV) were given the chance to win an all-expenses-paid trip to Gauteng, and makeover by Georgie and Lorna Maseko on the Just On Makeover show, which is being flighted on e-tv between six and six thirty every Thursday night.
Just On is an East London-based supplier and retailer of beauty products. It has over 40 stores throughout the Eastern Cape, Free State and KwaZulu-Natal.
In order to enter, contestants had to SMS their details to a number which appeared on the screen.
The ad campaign ran in August and over 18 000 entries were received, according to Just On chief executive officer Ravi Naidoo.
“It was a way of saying ‘thank you’ to our customers support our stores loyally throughout the year,” he says.
Winners were also given a hamper of Just On beauty products to the value of R180, air tickets and a two night hotel stay valued at R5 000, and the on-air make over from stylist to the stars, Georgie.
The awareness is being created ahead of expansion into more stores and the other provinces, says Naidoo.
