New Launch Magazine To Help Brands Target the Youth Market, effectively.
A new quarterly-distributed and free magazine, targeting high school students, is set to launch in January 2014. This magazine has been designed to assist marketers (and South African brands) in effectively reaching the high school market directly.
How? The magazine’s management team has established partnerships with 15 high schools based in Pretoria, Johannesburg, Cape Town Durban, which will allow the magazines to be distributed directly to the schools. The number of schools will increase at the end of 2014, where it is management’s goal to be in 100 national schools by 2015.
The YD (Young Dominant) magazine is a product of a new South African start-up, LEMOK MEDIA GROUP (PTY) LTD. The publication is birthed from the realization that companies and brands of South Africa seek a platform in which to effectively reach the youth high-school market, but because of various factors brands and companies find it difficult.
The magazine will be a platform and link between students and brands in South Africa. To effectively provide sufficient benefits to brands and the schools, YD will establish programmes, with the brands, that will enable students to better their education.
In example, YD will launch the “register me programme” in conjunction with a PC brand and universities in South Africa. Within this programme, the YD team will tour around schools all over the country and build computer stations. These stations will allow matriculants to go online to any university’s website and apply for their desired course.
The programme will also have career guidance sessions which will assist those learners that do not know what to study. YD is the platform for growth, for South African brands and the high school market.
Furthermore, the underlying aim of the magazine is to ultimately empower and encourage young people, in high school, to start thinking as Young Dominant individuals. The magazine will be a platform for them to explore many avenues as to how they can become business owners, what university courses are available, bursaries, success stories of young people that are doing major things, part-time job opportunities, etc.
Brand values
The unique selling point (USP) of YD magazine is that it will be the sole publication on the market that specifically addresses the problems, and scenarios of the younger generation, as well as offering them entertainment and news relevant to them.
There is a distinct lack of motivational, authoritative and entertaining magazines that provide information (and guidance) for this fast-growing sector.
Because of this, YD will be positioned as the platform to be utilized to lessen unemployment amongst young people through the pyramid principle (develop the desire for entrepreneurship, develop belief in themselves and their ideas, and take action). The publication also offers a unique and targeted advertising platform to brands of South Africa, regionally or nationally.
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For the 2014 rate card and more information, please contact Lemok Media Group at info@lemok.co.za.
More Info link:: http://www.lemok.co.za
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Author: Lebogang Mokubela from Lemok Media Group. Originally distributed by MyPR.co.za.
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