Annelise de Jager has been named a winner in the SME category of the fourteenth annual South Africa’s most influential Woman in Business and Government Awards (MIW), presented by CEO Communications, at a gala event on 31 July 2013 at Gallagher Convention Centre in Midrand.
The MIW has developed in stature over the past few years, to become the foremost event of its kind in the country and a notable part of the South African business calendar allowing for the recognitions and celebration of women. The MIW award recognize woman in various sectors who are making a positive impact within their organization, sector and country.
“South Africa’s Most Influential Women in Business and Government” celebrates the women that have overcome the aforementioned challenges and used their influence to exercise authentic leadership” says Annelize Wepener, Chief Executive of CEO Communications.
A total of 60 finalists in 20 sectors, ranging from Healthcare to Agriculture, Basic Industries to Public Enterprises were selected from more than a thousand nominees and judged by three independent judging panels.
“My aim is to add value to welfare organizations that we choose to align ourselves to, to train and empower them in order to give them a risk free way of raising funds”, says Annelise de Jager, owner and managing director of The Marketing Team who have been a highly successful social entrepreneur for more than 2 decades.
Annelise is the brains behind ‘Casual Day’ which she launched in 1995 and developed into the foremost fundraising campaign of its kind in South Africa. Her inspiration, energy, and perseverance drove this project to become the most successful fundraising campaign of its kind by raising more than R170 million for persons with disabilities.
Ever the innovator, Annelise recently spread her wings by starting ‘Tekkie Tax’, giving an opportunity to a much wider field of welfare organizations to be part of a national fundraising campaign.
The first Tekkie Tax campaign took place on Friday, 31 May 2013 and exceeded all expectations. Members of the public were asked to get a Tekkie Tax sticker for a R10 donation. People were able to choose which of the 5 sectors they would like to support (Animals, Basic family care, Children, Disability or Education) by buying one of those sector’s stickers. More than 182 local welfare organisations took part in the first campaign. The final amount raised in the Tekkie Tax project will be announced in November.
“More than anything else, it was the plight from organisations outside the disability sector that motivated me to start the Tekkie Tax campaign. Now there is an opportunity for even the smallest organisation in the country to participate in a national fundraising campaign with the assurance that each participating organisation will share in the proceeds of the project’s central bank account.”
By joining so many welfare organisations together in a national campaign she is saving hundreds of thousands of rands to ensure the maximum benefit to the beneficiary organisations.
“Some of the biggest and smallest non-governmental organizations in the country joined us and I believe we are going to change the face of fundraising through this campaign. These are exciting times, “ Annelise enthuses. She adds: “When Gustave Eiffel built the Eiffel tower in Paris, people were signing petitions trying to stop the “steel monstrosity”. In fundraising I have learned that no matter how great your idea or campaign is, there will always be people who will try to stop you, attempt to copy you rather than join you, or simply discourage you. I have learned to choose the beneficiary organisations that I work with very careful and choose to focus on them while following my heart. I applaud CEO Communications for this forum where they celebrate the achievements of woman and I am honored to have received this Award.”
More Info link:: http://www.tekkietax.co.za/
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Author: Cornel Theron from The Marketing Team. Originally distributed by MyPR.co.za.
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Annelise de Jager South Africa’s most influential Woman in Business and Government Awards Photographer: Marthie Bredenkamp
