Dutch student spending time at the Walmer Township project organised by Khaya Volunteer
A local agency has been asked to increase brand awareness among UK consumers while positioning Khaya Volunteer as an expert in the field of volunteering and ‘gapping’.
Khaya Volunteer, which has projects across South Africa, Kenya, Tanzania, Uganda and Zanzibar, provides access to projects predominantly to gap year students and grey-gappers wanting to make a difference on their travels. It is calling on Sapphire Street help to promote its experiences within the UK and wider European market.
Sapphire Street aims to handle the remit through a proactive media relations campaign around research-based news stories, expert opinion pieces and profiling opportunities.
Kimberley Nanson, Sapphire Street director said: “Khaya Volunteer holds the key for life-changing experiences for travellers and the communities it runs projects in. We are going to help raise its profile and drive awareness in the European media.”
Author: Kimberley Nanson
Website: http://www.sapphirestreet.com
