Promoting Your Business By Writing A Letter To The Editor
Reaching out to your local media is one of the best ways to spread the word about what is happening within your company and letting your community know about your corporate image and identity.
Whether you are promoting an awareness event in your community or publicly announcing a new programme that will benefit your community, the letters to the editor page will give you milleage that is as good as media coverage.
Letters to the editor are a great way to spread awareness in the community that you operate from.
The key to getting your letter printed is making it relevant to your local community, whether that’s letting readers know about a specific event, asking your paper’s editor to run more stories about what you are doing, or letting people know about what your organisation is doing to about issues that affect every one.
Here are a few more tips for getting your letter published.
Keep it short : Most letters to the editor aren’t more than 150-200 words.
Keep it focused: Unlike editorials, letters to the editor only allow you the space to make one or two key points. Focus on what you think is the most important thing for people in your community to know about and what they can do to help etc.
Include your contact information: Though your contact information may not be published, your letter will never be published if you do not include your day time phone number and physical address at the bottom of the letter.
*If you want a professional letter to the editor to be done for you or more tips about building a good rapport with your local media, please email faraidiza@gmail.com
URL: http://www.faraidiza.8m.net
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Author: Farai Diza from Diza Word Smith . Originally distributed by MyPR.co.za.
