Q&A: Samsung Mobile South Africa on becoming a Facebook powerhouse: Samsung Mobile South Africa has found a way to combine ‘playful’ with ‘product promotion’ on Facebook. With over 900 000 likes, its Page features videos with up to 600 000 views and images with up to 30 000 likes. Michelle Potgieter, director of brand marketing and communications at Samsung South Africa, reveals how to inject fun into a Facebook marketing strategy.
Source: Media Update
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