Opening a mall in the middle of a pandemic reflects confidence in the local community and a deep commitment to serving them. On 29 April, Rustenburg Mall celebrated its first successful year, during which it has been embraced by its community and gone from strength to strength.
The success that Rustenburg Mall has enjoyed in its first year comes down to the wonderful support it has received from the community of Rustenburg, which began well before the mall opened and has continued to grow since we opened our doors.
Juan Palm (Mall General Manager of Rustenburg Mall) adds, “We applaud our tenants for taking the bold step of opening at such an unusual time, just before the fourth wave of the COVID-19 pandemic hit the country, in order to be closer to their customers. Thank you for working together to offer shoppers the best possible experience while keeping everyone safe. The positivity and perseverance of Rustenburg Mall’s retailers have paid off, and they have managed well through exceptional circumstances.”
This spirit of community, courage and caring has become a trademark of Rustenburg Mall. It celebrated its first birthday by searching for ambassadors from its community whom will feature in the mall’s brand artwork and marketing. Rustenburg Mall also motivated customers to tell the stories of local leaders, mentors, creatives, talents, and those who change and influence lives for the better.
Showcasing its community through art and design continues the mall’s emphasis on the creativity and authentic expression of the people and place that make it unique.
The centre features artwork representing the community, captured by talented local photographer Bonaventure Siabukandu. The art also represents the local culture, landscape, animals, and birdlife indigenous to the area. It was re-imagined, designed, painted, and printed by celebrated national artists such as That Damn Vandal, Phatu Nembiwi, Sonwabo Valashiya and Skumbuzo Salman.
With its authentic selfie and pause areas, the mall also encourages all visitors to express their own creativity and enjoy themselves, embodying its slogan “#MakeItYours”.
A highlight of our first year for the Rustenburg Mall team is the involvement of the community, who are really the heart of the centre. The mall was built for enjoyment, variety, convenience, retail excellence, and as a showcase and meeting place for its community.
Feedback from customers shows they most appreciate the mall’s aesthetics, free Wi-Fi, cleanliness, safety, parking, helpfulness, and charging ports at the benches. However, it is Rustenburg Mall’s convenient shopping experience that has won consumers’ support.
“Rustenburg Mall continues to enhance its shopping experience and refine its tenant mix with great retailers that add to our offering and respond to the needs of our consumers,” says Juan Palm. “We appreciate the valuable support and feedback we receive from our shoppers and look forward to sharing many more great experiences with our community in years to come.”
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