Steers Paints Ushaka Beach Purple to Launch Varsity 7’s Rugby and Volleyball in Style:
Steers team having fun under the sun
Ushaka’s beachfront was brought alive on Thursday as Steers painted the beach purple with flaming hot summer action paying Respek to the athletes who will be competing in this years’ Varsity Sports tournament. The games will be taking place at Kingspark Stadium in Durban where universities from across the country will be competing for top honours in the Varsity 7’s and Varsity Beach Volleyball tournaments taking place from the 1st to the 3rd of December.
Steers is a passionate supporter of sporting excellence having been a sponsor for the past five years. To kick off the ultimate sporting weekend the brand painted the beach purple by treating beachgoers to an experience that included fun-filled rugby and beach volleyball activities. The beach was covered with purple towels, chairs, umbrellas and many more that consumers could enjoy complimentary. Beach balls, Frisbees and Steers Flip Flops were handed out as prizes. The flip flops had Steers imprints that spread the brand as far as the flip flops walked.
To bring the brand to the beach, a Pop-up Steers was created where beach goers could order their meals without leaving the beach and have it delivered straight to them. This was done through the Steers online ordering app.
“We are proud to be part of this amazing initiative of Varsity Sports and will continue to drive awareness of the importance of an active lifestyle through sport. Beachgoers engaged in an interactive experience that saw teams compete to win some awesome giveaways and pay respect to the sportsmen and women who will be competing this weekend.” says Steers Marketing Executive Adolf Fourie.
Steers thrives in celebrating great sportsmen and passionate supporters. “The Varsity Rugby 7s and Varsity Beach Volleyball tournaments are an incredible platform for talented young players who want to enter the professional league to showcase their talents and we wish these future sporting stars of tomorrow all the best for the weekend’s games” Fourie added
Both tournaments begin on December 1st and will culminate in a thrilling at the Varsity 7s finals on the 3rd December. The tournaments will happen concurrently with Matric Rage at Kingspark Stadium and will be aired on Supersport Channel 210.
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